Intent Scoring & Tier Classification
Understand how Redsun scores visitor intent and classifies engagement tiers.
How scoring works
Redsun assigns an intent score based on: number of visits, pages viewed, time on site, form interactions, and campaign engagement. Higher scores indicate stronger intent.
Tier classification
Visitors are classified into tiers: Cold (browsing), Warm (returning interest), Hot (active engagement), and Qualified (form submission or deep engagement).
Score components
View the breakdown of what contributed to a visitor's score. For example: 3 visits (+15), viewed pricing page (+10), submitted candidate well (+25).
Using scores for outreach
Prioritise outreach to high-scoring visitors. A visitor who has viewed your site 5 times and checked pricing is more likely to convert than a one-time browser.
Guide complete
You've covered all 4 steps. Check out the related guides below.
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